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Stratly
About

I am an operator in this industry, not an external advisor.

I have spent 25 years in built-environment technology. I began in structural engineering and moved through senior strategic roles at a category leader.

That is a quarter of a century watching this industry buy, adopt, and resist technology. I saw it from inside the companies selling it, and alongside the architects, engineers, and contractors deciding whether to change how they work.

I built Stratly because the strategic calls that decide a company's next stage in this sector are rarely generic. They depend on how this buyer actually behaves, and that is something you learn rather than borrow.

Carlos Cordeiro, Founder and Managing Director of Stratly

Carlos Cordeiro

Founder & Managing Director

Based in Budapest, working globally.

  • Business StrategyHarvard Business School
  • EMBASwiss School of Business and Management
  • M&A ProgrammeImperial Business School London
  • Structural EngineeringAalborg University, Denmark
What makes this different

Four things hold across every engagement.

  • Sector operator, not external advisor

  • Honest counsel

  • I stay through execution

  • Outcome over output

Each one, answered in full in the FAQ

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The first conversation
exists to test fit both ways.

60 minutes to map the question, the stage, and the fit. No fee, no deliverable, no commitment.

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