What I believe
I hold these positions, and I repeat them.
These hold across companies, stages, and cycles. They are the starting point of most conversations here.
The best AEC software rarely wins on features. It wins on switching cost.
You do not have a positioning problem. You have an audience problem.
Founders overestimate the moat. Almost none overestimate the sales cycle.
The next ConTech winners will not sell software. They will sell a workflow nobody wants to own.
Positioning is the highest-leverage work most founders avoid.
Churn is usually an onboarding problem, not a price problem.
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