Know where you stand before the next move.

In surveying and design, a datum is the fixed reference point every measurement on a project is taken from. Get it wrong and everything built on it is off. The Datum does the same for strategy: it fixes where your company actually stands before you build the next move on top of it.

The Datum is a self-service assessment, built for founders in built-environment technology. Answer a short set of questions and you get an honest picture of where your strategy stands across the six areas that decide the next stage: positioning, value capture, moat, growth, unit economics, and readiness for the move ahead. It shows your strongest ground and your single biggest exposure, in a few minutes, with no pitch. The full diagnosis, and the moves that follow from it, come in a short report and a call.